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HOW TO OUTSHINE THE COMPETITION AND CLOSE MORE SALES WITH SNEAKY LITTLE NLP TRICKS A CAVEMAN COULD DO


 

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How to Outshine the Competition and...

Close More Sales with...

Sneaky Little NLP Tricks...
a Caveman Could Do...

By Dianne Ruth, CCH, PhD


Here is the Real SECRET: People like people who are like them!

These tips apply whether you are marketing a product, a service, interviewing for a job, attending a social event, or trying to communicate with your teenager.

●  Body language. Position your body to be similar to the other person’s. For instance, if the other person is leaning back and relaxed, you lean back and relax too.

If the other person is sitting with an ankle resting across their other knee, you cross your legs at the ankles. If they reach up and touch the back of their neck, you reach up and adjust your glasses or stroke your chin.

Remember, I said similar. Nobody likes a copycat or wants to be mimicked. Watch the people on TV talk shows and analyze how they interact with each other in gesture, posture, manner, and so on.

●  Clothing. You wouldn’t show up at a formal event in jeans and a tee-shirt—at least I hope not. By the same token, you would not attend a beach party in a tuxedo.

Looking for a job or new client/customer? If possible, observe the other person’s environment ahead of time. Notice how their coworkers are dressed. Is it a casual place such as a souvenir and gift shop?

How about a bank? Usually a more conservative way of dressing is the norm. You want to look like you belong in the environment where you are selling yourself, representing a product or a service.

I once worked for a publisher of a farming magazine. Periodically he would dress up in overalls, an old plaid shirt, old worn work boots and a battered hat. Then he would personally visit the farmers in their pastures, barns, orchards and crop fields—looking just like them. Needless to say, he was hugely successful and very popular with his advertisers.

Rhythm. If the other person speaks rapidly or slowly, you pace yourself to be in sync with them. If they have an accent or a regional dialect, do not attempt to copy it, unless it is native to you. The other person will immediately sense it as false, and they will become annoyed.

If you are walking with the other person, maintain a similar gait. Allow your gestures to move at a similar speed as them. The idea is to get into their space and experience life from their perspective—as much as you can.

Words. If the other person uses a lot of VISUAL words in their dialog such as, "I SEE your point," "Come LOOK at this," "I want to SHOW you something," then you do the same.

If the other person uses a lot of AUDITORY words such as, "Did you HEAR that SOUND?" "You don’t have to SHOUT!" "Let me TELL you a story," you also use lots of auditory words in your conversation too.

And if the other person uses a lot of KINESTHETIC (touch, taste, smell) words such as, "Something doesn’t SMELL quite right," "You better GRAB this deal," "Can you HANDLE the order?" then you do it too.

Rapport. Get on the same wavelength as the other person and you will begin the process of achieving rapport with them. How will you know when the other person is in rapport with you?

When you change some part of your behavior or speech from what the other person is doing, and they unconsciously start to follow your lead, that is when you truly have rapport.

For instance, the both of you have been leaning back and you suddenly lean forward to make a point. If within a moment or two, the other person also leans toward you, then you can now close your deal or pursue your objectives.

Be patient. This can sometimes take a little time to achieve; however, it is well worth it!

Probably with most of the people you meet, you will automatically find yourself falling into rapport with them quite naturally and easily.

Occasionally, you might find yourself up against an individual who is overwhelmed, overworked and irritable. That is when you need to trot out your skills toolbox and begin to really pay attention to the other person and get that rapport going.

When you have accomplished that, you will be amazed at how they begin to calm down and start paying attention to you and whatever you are selling, whether it be a product, a service or yourself.

It’s a well-known fact that people buy from people they like. Job recruiters, human resource people and managers hire people they like best—not necessarily the best qualified applicant.

Even we will go out of our way to be around people that we like and who make us feel good.

Throughout our life and in all our relationships, we tend to look for ways to get people to like and accept us. After all, if we are liked and accepted, we get the things we want from them.

Sales is all about selling ourselves and getting the other person to like us. If the other person takes a liking to us, they will go out of their way to buy from us over anybody else.

Of course, we need to be well informed and knowledgeable about the products or services we are selling; however, that alone will not help us get all the sales we want.

So how do we get more people to like us? Simple! We convince them that we not only have much in common with them, we also let them know we like themeven if within your own mind they are not very likeable!

The situation becomes win-win when the other person likes you, is delighted with the product or service, and you have made a sale!

 

Dianne Ruth, CCH, PhD
Doctor of Clinical & Counseling Psychology
Anxiety/Depression Care Coach & Holistic Counselor by phone

About the Author

ASCH Board Certified Expert in Advanced Hypnosis and IANLP Board Certified Neuro-Linguistic Programming (NLP), EFT and TFT Certified Master, and Master Level Board Certified Communicator with Internationally Recognized Credentials; Dianne Ruth, CCH, PhD can legitimately boast a 97% Success Rate.

She has coached thousands of clients over the past 37+ years enriching the success of both multi-millionaires and financially strapped students as well.

Dr. Ruth specializes in short-term, drug-free anxiety and related depression recovery. She does this with international, national and local clients  by phone with overwhelming success.

For inquires and a Free Personal and Confidential Consultation, no strings, no obligation, no commitment, call Dr. Dianne Ruth at (619) 961-7500.

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According to the National Institute of Mental Health, psychotherapy only has a 20% success rate.

I have a 97% success rate, and over 37+ years experience.


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